
Did you know you can make an open house more memorable – therefore making the property more desirable, simply by heightening a buyer’s senses? Thoughtful sensory details help buyers feel something in the space.
Use This Quick Guide For Your Next Open House:
1. Sight: Is the front of the house clear of debris *think: leaves, rocks, etc in the front pathway or backyard*? Are the countertops wiped, pillows fluffed and upright, and is the pool sparkling? If you answer no to any of these – use some elbow grease and start sweeping, fluffing, and tidying up.
2. Scent: Light a candle or bring a diffuser. Make sure the scent is neutral and not too strong. My go-to’s are: Anthropologie’s Volcano scent or Target’s Threshold Studio McGee Santal & Ginger. Don’t forget to blow the candle out before you leave!
3. Sound: Silence can feel stiff and sterile. Bring a bluetooth speaker and play a subtle – non distracting playlist.
4. Touch: Marketing details matter. Use weighted, matte, or textured paper for your flyers instead of standard printer paper. The difference is felt… literally.
5. Taste: Offer light snacks or refreshments. Because – who doesn’t like a lil treat? This creates comfort and hospitality. People love a little indulgence, and it encourages them to linger, chat, and feel more at ease in the space.
The Takeaway
It might seem simple, but engaging every sense helps buyers connect emotionally with the home. They leave thinking: There’s something about that house I really liked. Not only will you be showcasing the property beautifully, you’ll also stand out as the agent who goes above and beyond — the one who notices the details and creates an experience, not just an open house.
You might like: The Un-Stuffy Open House Playlist