Video is one of the most powerful tools in business — but it’s also one of the fastest ways to waste money if you don’t have a clear vision going in.

I’ve learned what works and what doesn’t through my own trial and error. Take it from me… there’s a real learning curve to filming content you actually like — and will use. A little upfront homework will save you time, money, and unnecessary angst.

Here’s my practical guide to help you define your creative direction before hiring a videographer.

Before Reaching Out

Before you ever DM or inquire, start with your own clarity. The more specific you are here, the easier it is for a videographer to translate your vision into reality.

Ask yourself:

• What’s the purpose of this video? (brand awareness, education, inspiration, entertainment, credibility)
• What result do I want? (new followers, inquiries, bookings, product sales)
• Who is the audience? (be specific — not “everyone”)
• Where will it live? (Instagram, TikTok, YouTube, website)
• What format do I want? (vertical vs. horizontal, short form vs long form, drone, size specifications)
• Do I have inspo videos to share?
• What am I drawn to in the inspo videos? (mood, pacing, location, tones, angles, cuts, wardrobe, music, graphics)

These answers become your creative brief. Without them, you’re asking a videographer to guess — and guessing is expensive.

What to Ask the Videographer (before hiring)

I always recommend having an initial discovery call, pre-booking. A discovery call isn’t just about pricing – it’s about alignment.

Ask the videographer:

• What type of content do you specialize in? (brand shoots, short-form social, drone, docu-style, etc.)
• What is your rate and what does that include? (# of final videos, general durations of clips)
• How long is the shoot? (1-hr, half day, full day)
• How many revision rounds are included?
• If more revisions are requested, what are your revision rates?
• Are there any additional costs to be conscious of? (studio rental fees, second shooters, hair/makeup, etc)
• What’s the turnaround time for first edits?
• Do you help with concepting or shot lists — or is that on me?

Remember: Someone can be a talented videographer and still not be the right fit for your type of content. Fit matters as much as skill.

Post-Shoot / When Receiving Your Edits

• If it’s perfect first round  – amazing! That usually means you were both well-prepared.
• If it needs tweaks – totally normal. The first edit is rarely the final edit.
• If something feels off – break it down and try to figure out why it’s not working. Is it the music, pacing, angles, tones, graphics?
• Speak up early if something is missing. It’s much easier to adjust in edit one than edit five.

Clear feedback is part of being a good creative partner.

Wrap Up

The clearer your vision going in, the easier it is to execute — and the stronger the final result.

This guide is simply a starting point if you’re new to investing in video. Over time, the right videographer will learn your preferences and the process will move faster and feel more natural. But it all starts with a solid foundation.

You might like: 8 Things to Do Before Your Brand Video Shoot or Thank You Card Inspo for Entrepreneurs